Make Your Budget Work
with Greater Clarity

The Challenge You May Be Facing

Many organizations find themselves spreading advertising budgets across multiple platforms without a clear sense of what's working. The data exists, but translating it into actionable insights can feel overwhelming when you're managing other priorities.

Perhaps you've experienced campaigns that started with optimism but delivered unclear results. Or maybe you've noticed that different team members have conflicting opinions about where to focus resources, leaving decisions feeling uncertain.

This service addresses that uncertainty by establishing a structured approach to media planning that emphasizes learning and adaptation rather than static execution.

Working Together

The first two weeks focus on understanding your context. We'll schedule an initial consultation where you share your current campaigns, objectives, and any constraints we should consider. We also review historical performance data to identify patterns that inform our starting strategy.

Once the testing framework is in place, you'll receive a detailed weekly email that summarizes performance across all active channels. These reports include data visualizations that make trends easy to spot, along with narrative explanations of what we're observing and why certain adjustments might be worth considering.

We schedule a monthly video call to discuss broader patterns, answer questions, and align on any strategic shifts. Between these calls, you're welcome to reach out via email whenever you need clarification or want to discuss something specific.

The experience is collaborative. Your insights about your business and customers inform our approach, and our analytical framework helps translate those insights into media decisions.

How Progress Is Measured

Success in media planning shows up as improved efficiency over time. We track cost per meaningful action across channels, comparing performance week over week and identifying which placements consistently deliver engaged audiences.

You'll see this reflected in the weekly reports through trend lines that show how key metrics evolve as adjustments are implemented. Most clients notice clearer patterns emerging within the first month, with more substantial efficiency gains becoming apparent by month three.

We also measure progress through qualitative factors such as your confidence in understanding where budget is allocated and why, and your ability to make informed decisions about future investments.

The timeline for seeing meaningful change depends on your current starting point and the complexity of your media mix, but our approach emphasizes steady improvement rather than dramatic overnight shifts.

Getting Started

The path forward is straightforward. You'll fill out a brief contact form sharing your name, email, and optionally some context about your current media efforts. We'll respond within one business day to schedule an initial consultation.

During that conversation, we'll discuss your objectives, review what's currently in place, and determine whether Performance Media Planning addresses your needs. If we both agree there's alignment, we'll outline next steps and a timeline for getting started.

The entire setup process typically takes about a week, after which weekly reporting and optimization begin. You'll have access to us throughout via email, with structured monthly check-ins to discuss bigger picture questions.

There's no pressure to decide immediately. Take time to consider whether this approach fits your current priorities, and reach out when you're ready to explore further.